kate spade ♠︎ new york
watches
kate spade ♠︎ new york watches
Seasonally (quarterly) specific bold iconic watches that fit in the the brand’s seasonal stories.
chelsea park
a new platform to introduce branded elements in new subtle ways to learn from the success of the morningside platform
morningside
Reinvigorating a classic bestselling platform.
monroe
The development of the watch most commonly used for jewelry inspired designs.
brookville
A shaped watch brining in classic and branded jewelry inspiration for a new and exciting platform.
midi holland
Refreshing a heritage style with current market trends on sizes and elevating the design with glitz.
greene
A new design allowing for easy interchangeable straps and highlighting branded forms and motifs.
solar metro
Embracing a pro-planet approach to watch design with solar powered movements.
rumsey digi
Following the retro trend by bringing back a retro platform and using a retro digital watch movement.
hollis
Taking a highly branded design and adding a jewelry inspired twist with refreshes to the attachment and case size.
morningside silicone
Diversifying the popular morningside platform with light, summery materials & a lower price point.
metro boxsets
Bringing customization into a best selling platform with multiple techniques and executions.
pave morningside
Elevating the best selling morningside platform with classic dial language and a pave topring.
midi morningside
With the success of the maxi size a smaller size was needed to expand the platform to different regions and markets.
maxi morningside
A classic, timeless, and subtly branded watch meant to showcase brand updates.
rosebank
A design meant to fill in the lack of elevated sporty styles in the line assortment at the time.
varick
A new platform highlighting the brand code of stripes and following current market trends.